Unveiling Cognitive Evaluation Theory: A Comprehensive Exploration and HR Applications
Cognitive Evaluation Theory (CET) is a psychological framework developed by Edward L. Deci and Richard M. Ryan in the 1980s, which seeks to understand the interplay between intrinsic and extrinsic motivation in shaping human behavior. CET posits that external factors, such as rewards and punishments, can have varying effects on an individual’s intrinsic motivation, influencing…